There is no easy process from start to finish. Learning how to write well, practicing every day and then coming up with a great story is an amazing start but the rest of the journey gets a bit more murky and uncertain from there. The statistics aren’t cheery. Approximately 2% of books that are written every year get commercially published. The true figure may be even lower. Self-publishing is now a much more viable alternative but many people still want to go down the traditional path. And the traditional path generally means a shocking amount of rejection and false starts.
Have I scared you off? Hopefully not. 2% of people are published and there are definitely ways to make sure that you have the best chance possible. For the purposes of this piece I’m going to be speaking about non-fiction (from what I have heard about fiction it involves writing a brilliant novel and then going out and convincing an agent and editor that it would be worth their while to publish it).
Non-fiction requires more planning and strategy up front. It requires you to think like a marketer, to try and answer all the questions that some future editor might ask.
Sound like fun? Perhaps not, but writing is a job, and, just like anything else, there will always be parts that aren’t as wonderful as others. You need to create a professional looking proposal that tells agents and editors that you are serious, that you will help them to sell your book, that you are not sitting around waiting for them to do all the hard work. There are lots of things you should do and no ‘right’ way or going about this but your proposal should probably include:
- Cover Page
- Table of contents
- About the book (1 page summary)
- About the author
- About the market
- About the competition
- Production details
- About promotion
- Table of contents (title for each chapter of your book)
- Short summaries for each chapter
- 2 or 3 sample chapters
Your finished book may end up nothing like your proposal but it is a good start, a good path to start going down. Once you have a proposal you can create a succinct, polished query letter to send out to agents. Take your time over this – in many ways the query letter is the most important few paragraphs you have written so far. It has to grab their attention and get them hooked enough to ask for your entire proposal.
Give yourself an outrageous goal. For instance, I told myself that I wouldn’t stop sending my query out until 100 agents said no to me. Hopefully you won’t get anywhere close to that number but it is good to prepare yourself, to grow a carapace of sorts. Lots of agents will not be interested. Don’t let that stop you. Keep sending out your query letter, keep networking, keep telling everyone about your book. Be shameless at trying to get an agent because, as difficult as it is to land an agent, your chances are far better than going directly to the editor and having your work end up on the dreaded slush pile….the graveyard of unsolicited manuscripts.
Once you have a good agent you have someone who can take your manuscript to the ‘right’ publishing house and steer you through the pitfalls of the whole process. At the end of it all, once you have signed a contract with your agent and a publishing house, you can breath easy for a few hours. But only a few hours, because now you have to write the book that you sold to them so well. The fun is just beginning…